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    Home»Food/Beverages»Realizing the Potential of Digitization in Agribusiness and Food Supply Chain
    Food/Beverages

    Realizing the Potential of Digitization in Agribusiness and Food Supply Chain

    2:33 pm, July 19, 2022
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    Today’s agriculture technology solutions streamline business processes and functions and improve data collection and reporting. Innovation is taking place quickly as companies focus on developing new solutions for existing challenges and digitizing their businesses. Digital transformation is redefining the world of agriculture, breaking down the existing silos. It is the time to be curious.

    This transformation of agriculture has led to several changes. The shift toward food traceability and technology-based farm management systems has also significantly impacted how supply chain operations in the industry used to operate.

    Below is an attempt to highlight how digital transformation is reshaping agriculture.

    Improve Brand Credibility by Traceability

    To earn consumer loyalty, you need to earn their trust. With heavy competition among brands in the frozen beverage aisle, less-than-fresh ingredients and complaints to the Food and Drug Administration have made traceability along the supply chain an increasingly important marketing tool. The main benefit of integrated traceability systems is that it helps to meet food safety and regulatory requirements.

    Transparency and Sustainability in Supply Chain

    In the past, supply chains lacked transparency, communication, and coherence. Enter Industry 4.0 – this new manufacturing era will leverage services, smart devices, and networks to create a different supply chain landscape, where data is analyzed, shared with suppliers and customers, and integration with legacy systems.

    Also Read:  Breed effective seeds, stay healthy and fit

    Advanced Supply Chain Technologies

    Agricultural industries are constantly integrating next-generation technologies such as artificial intelligence, machine learning, and blockchain into farm management systems. Considering soil quality and environmental factors is vital when determining when to harvest. This way, agribusinesses can ensure that their crop production is adequate to meet consumer demand.

    Agri-products rely on blockchain technology for traceability and reliability throughout their lifecycle. Further, it streamlines agribusiness workflows to reduce supply chain costs.

    Traceability Boost customer’s Experience

    Verifying the identity and quantity of ingredients used in the production of farm commodities, tissue culture-derived food, and food ingredients is essential to protect public health and ensure consumer confidence. Increasingly, countries are mandating that records of commodity origins are kept and accessible for auditing purposes. The road to traceability is paved with good intentions. Still, the actual path is lined with those faced with traceability challenges – and overcome them by determining proactive solutions ahead of regulation.

     

    Agribusiness Agrifood digitalization farms
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